“You have not lived today until you have done something for someone who can never repay you.”

John Bunyan


To build, rebuild, and protect the assets of residents of Winston-Salem and Forsyth County.


A community where all people have an opportunity for financial stability.


The Coalition was created in 2012 as follow-up to a municipal economic opportunity (MEOP) study done by the Corporation for Enterprise Development (funded in part by Z. Smith Reynolds (ZSR) Foundation). This study found that the asset poverty rates among local residents are some of the worst in the state and the nation. Visit our Resources page to download a copy of the report.

The Coalition works to raise awareness about the problem of asset poverty and develop ways to address this problem. Participants find improved, achievable paths toward improving financial stability via asset building. Standards and models will be provided to nonprofits, government agencies, and service providers. Activities include:

  • Developing a set of Standards of Excellence for Financial Literacy.
  • Implementing specific place-based projects to reduce asset poverty within Forsyth County
  • Helping implement a flexible client tracking software that will make it possible for many agencies to collectively manage client and results data and monitor results in reducing asset poverty across the community.
  • Serving as a Lead Local Organization of the National Assets & Opportunity Network hosted by Prosperity Now . 
  • Establishing a livable wage certification program through education, advocacy and recognition of business leaders in this movement.
  • Encourage financial stability through Winston-Salem ABC Saves campaign .


The Asset Building Coalition would not be possible without the involvement, time commitment and financial support of the following agencies, companies and organizations.


Atkins CDC
Atkinson Collaborative Enterprise
City of Winston-Salem
Experiment in Self-Reliance
Family Services Forsyth
Financial Pathways of the Piedmont
Forsyth County
Forsyth Futures
Goodwill NWNC
Habitat for Humanity of Forsyth
HandsOn NWNC
Karl Yena
KBR Charitable Trust
M&F Bank
Neighbors for Better Neighborhoods
Second Harvest Food Bank
Senior Services Inc.
The Center for Smart Financial Choices
The Shalom Project (Circles Chapter)
Truliant Federal Credit Union
United Way of Forsyth County
Wells Fargo
Winston-Salem Foundation
W-S Federal Credit Union
YWCA Winston Salem
Z. Smith Reynolds Foundation
Youth Smart Financial Education Services


The ABC thanks the following for their financial contribution:

KB Reynolds Charitable Trust
PNC Bank
Truliant Federal Credit Union
Winston Salem Foundation
Z. Smith Reynolds

You Can Help!

We need agencies, companies and organizations who can provide asset building services or education to our communities. Help us change the lives and financial future of families facing asset poverty.

Funded by generous grants from both Z. Smith Reynolds Foundation and the Winston-Salem Foundation.



Chair- Shenell Thompson, Brick by Brick
CoChair- Kelly Mitter, Habitat for Humanity
Jennifer Newsome- ABC Coordinator
Mellin Parker, City of Winston-Salem
Adam Hill, Forsyth Future
Dan Kornelis, Forsyth County